NBAU Blog

Natalia Smalyuk Natalia Smalyuk

Why crisis preparedness should have its own global awareness day

Our short memories are one of the biggest risks in crisis management. To safe-guard against it, the world should introduce a global Crisis Preparedness Day so we don’t forget the human cost of the mega crises like COVID-19 and remember the reasons why organizations and countries should commit to preparedness with the right resources, mindsets and best practices.

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Natalia Smalyuk Natalia Smalyuk

COVID-19 pulse check: are virtual teams clicking together?

Thanks to COVID-19, many organizations are now virtual teams working from home, and internal communication is more critical than ever. It’s also more difficult. This blog looks at some common employee challenges and how to handle them.

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Natalia Smalyuk Natalia Smalyuk

Building trust inside out: new frontier in comms

When Amazon’s CEO Jeff Bezos said: “We seek to be Earth’s most customer-centric company” two decades ago, it was a bold claim. Today, we’d be hard-pressed to find an organization that doesn’t put its customers first. The argument of this blog: to be customer-centric, organizations must become employee-centric first.

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Natalia Smalyuk Natalia Smalyuk

When boards should act, not react, in a crisis

There should be a close relationship between Management and Boards of Directors, and that is particularly true during a crisis. Many organizations do not include, or even mention, their Board in their crisis plans. However, some are learning – often the hard way – that guidance and oversight matter the most when stakes are high.

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Natalia Smalyuk Natalia Smalyuk

Is earned media making a comeback?

Traditional media is shrinking. But while there’s fewer media, there’s more news. In fact, we are in a state of content shock. Anyone with a smartphone can publish anything about anything, from oppressive governments to bad customer service to unfair employers. So, are we witnessing a decline or resurgence of earned media?

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Natalia Smalyuk Natalia Smalyuk

Five Steps to Becoming a Great Spokesperson

There you are, about to do a media interview. What if you have a mental block? What if the reporter blind-sides you? What if… Here’s some good news: great spokespeople are not made in heaven. They make themselves great through these three P’s of success – Practice. Practice. Practice.

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