What is NBAU?
Not Business As Usual.
Why NBAU? Because there’s no such thing as business as usual. Not for leaders who think ahead and see a landscape of opportunity – and risk – across an uncharted global space.
Advisory. Training. Readiness.
There’s no such thing as business as usual for leaders navigating change, disruption and risk.
At NBAU Consulting, we help organizations navigate complex challenges, prepare for high-stakes moments and communicate under pressure.
Our services include:
Media training and executive communication
Message development, thought leadership and earned media strategy
Issues management and strategic communications counsel
Crisis planning, training and simulations
Stakeholder and community engagement in sensitive environments
From crisis plans and scenario exercises to leadership narratives and media interviews, we help you build the confidence, comfort and control to act – not just react – in the face of opportunity and risk.
Our work spans public service, regulatory, healthcare, professional services, non-profit and other complex environments where trust is paramount and the stakes are high.
Let’s talk about your goals and needs. Email nsmalyuk@nbau.ca to book a complimentary one-hour consultation.
Services
Customized consulting, stakeholder engagement, training and coaching programs to move on your business priorities, foster communication excellence, and build trust.
NBAU blog
Resources for leaders and communicators to help people understand each other, build resilience, turn crises into opportunities, and thrive in different scenarios of change.
About Natalia Smalyuk
A trusted advisor, trainer and coach passionate about helping diverse leaders grow, build their brands, accomplish their missions and live their dreams.
Let’s Chat
Please feel free to write, call, request a training or invite to speak. I’d love to hear from you!
“When written in Chinese, the word ‘crisis’ is composed of two characters. One represents danger and the other represents opportunity."
- John F. Kennedy