Traditional media is shrinking. But while there’s fewer media, there’s more news. In fact, we are in a state of content shock. Anyone with a smartphone can publish anything about anything, from oppressive governments to bad customer service to unfair employers. So, are we witnessing a decline or resurgence of earned media?

There you are, about to do a media interview. What if you have a mental block? What if the reporter blind-sides you? What if… Here’s some good news: great spokespeople are not made in heaven. They make themselves great through these three P’s of success – Practice. Practice. Practice.