NBAU Blog

Natalia Smalyuk Natalia Smalyuk

Winning the hearts and minds of middle managers

In the second year of the pandemic, the old problem of an absent manager acquires a new urgency. Here are some idea starters on how organizations can rally their mid-level cadre to push through the fatigue of a long-haul crisis.

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Natalia Smalyuk Natalia Smalyuk

Building trust inside out: new frontier in comms

When Amazon’s CEO Jeff Bezos said: “We seek to be Earth’s most customer-centric company” two decades ago, it was a bold claim. Today, we’d be hard-pressed to find an organization that doesn’t put its customers first. The argument of this blog: to be customer-centric, organizations must become employee-centric first.

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