NBAU Blog

Natalia Smalyuk Natalia Smalyuk

From the courtroom to the game room: seven steps to crisis resilience for law firms

Most law firms deal with crises every day. Lawsuits. Court battles. Privacy breaches. But what if this happens to them? For organizations operating in crisis-ridden environments, a disaster is a matter of “when,” not “if.” This blog outlines seven steps law firms can take to boost preparedness for these “predictable surprises.”

Read More
Natalia Smalyuk Natalia Smalyuk

COVID-19 pulse check: are virtual teams clicking together?

Thanks to COVID-19, many organizations are now virtual teams working from home, and internal communication is more critical than ever. It’s also more difficult. This blog looks at some common employee challenges and how to handle them.

Read More
Natalia Smalyuk Natalia Smalyuk

Building trust inside out: new frontier in comms

When Amazon’s CEO Jeff Bezos said: “We seek to be Earth’s most customer-centric company” two decades ago, it was a bold claim. Today, we’d be hard-pressed to find an organization that doesn’t put its customers first. The argument of this blog: to be customer-centric, organizations must become employee-centric first.

Read More
Natalia Smalyuk Natalia Smalyuk

Is earned media making a comeback?

Traditional media is shrinking. But while there’s fewer media, there’s more news. In fact, we are in a state of content shock. Anyone with a smartphone can publish anything about anything, from oppressive governments to bad customer service to unfair employers. So, are we witnessing a decline or resurgence of earned media?

Read More